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Merck detail aid
Challenges
Primaxin is a high-cost, I.V. administered antibiotic. Most often patients on this antibiotic are in the ICU. Primaxin had to overcome an image of being too costly to use as a first line of defense.
Solutions
This laminated detail aid provided a quick cost comparison between Primaxin and it's main competitor in this market, showing how Primaxin has a lower cost per day due to higher efficacy at less frequent dosing.
Dimension
5" x 11"; two-sided.
